As Design Director at Principle, I led the creation of the visual identity and brand system for Ion District, Powered by Rice University in Houston, Texas. Spanning 12 city blocks, the district serves as the hub for Houston’s innovation community. Principle joined the project after the flagship building, the Ion, had been completed and branded, with the charge to develop an overarching identity that could unify new buildings, programming, and partnerships under a single system. The resulting visual and verbal approach was designed to be approachable, modern, and flexible—a vessel for ideas of innovation, both big and small.
Agency: Principle
Creative Direction: Allyson Lack
Brand Design Direction: Carissa Hempton
Digital Design Direction: Elizabeth Kelley
Strategy & Writing Direction: Erin O’Connor
Account Direction: Jourdin Hendrix
Design: Drake Preston
Web Development: Black Magic