As Design Director at Principle, I led our team in a multi-year wayfinding initiative with the Houston Zoo, extending the newly launched rebrand and identity system. In collaboration with the Zoo’s internal design team and wayfinding specialists at Formation, who developed a phased program that guided our design solutions across signage, environmental graphics, and visitor flow. The result was a comprehensive system to help more than 2 million annual visitors navigate the Zoo’s 55-acre campus with clarity and consistency.
Agency: Principle
Creative Direction: Allyson Lack
Design Direction: Carissa Hempton
Account Direction: Jourdin Hendrix
Design: Drake Preston, Jackson Mahlke