Camellia Tea, a Houston-based company that blends a vast array of teas for retail and wholesale customers, came to us in need of an identity refresh and package design. Color served as an important element to distinguish the types of tea. Custom illustrations of ingredients add an extra layer of visual information for the customer. And a combination of canisters and bags provide flexibility for their volume distribution.
Creative Direction / Design / Illustration: Carissa Hempton
Copywriting: Anh Vo