At Principle, I served as Design Director for the creation of a new brand identity and system for Andiron, a live-fire steakhouse in Houston, Texas. The work included a comprehensive signage and menu system designed to complement the moody, opulent interiors crafted by AvroKO within a historic building—a brand system echoing the quiet sophistication of soft light, the rich smoky tastes and aromas from the kitchen, and the timeless ritual of dining well.
Agency: Principle
Creative Direction: Allyson Lack
Brand Design Direction: Carissa Hempton
Digital Design Direction: Elizabeth Kelley
Strategy & Writing Direction: Erin O’Connor
Account Direction: Jourdin Hendrix
Design: Jackson Mahlke, Katherine Itzen, Carissa Hempton
Writing: Taylor Tokarz