As Design Director at Principle, I led the creation of a new visual identity and brand system for Buffalo Bayou Partnership (BBP), steward of Houston’s most iconic waterway. Much like the bayou itself—an enduring thread that has connected Houstonians east to west for over a century—the refreshed identity was designed to unify BBP’s wide-reaching efforts, from park preservation and public art to community programming. In close collaboration with Principle’s Strategy and Digital Directors, we developed a forward-looking system that honors the bayou’s history while inviting one of the nation’s most diverse communities to shape its future.
Agency: Principle
Creative Direction: Allyson Lack
Brand Design Direction: Carissa Hempton
Digital Design Direction: Elizabeth Kelley
Strategy & Writing Direction: Erin O’Connor
Account Direction: Jourdin Hendrix
Design: Katherine Itzen, Jackson Mahlke
Web Development: KUDOS Design Collaboratory