As Design Director at Principle, I led our team in the rebrand of the Houston Museum District, a four-square-mile area in central Houston that is home to more than 20 arts, science, and cultural institutions. Working in close collaboration with Principle’s Strategy Director, we developed a new visual and verbal identity, a cohesive identity system, and a suite of print and digital tools that help visitors explore and navigate the district’s nationally renowned spaces.
Agency: Principle
Creative Direction: Allyson Lack
Design Direction: Carissa Hempton
Strategy Direction: Erin O’Connor
Account Direction: Jourdin Hendrix
Design: Carissa Hempton, Ceci Castellanos, Drake Preston
Writing: Sarah Beth Seifert
Motion Design: Ivan Cortez
Web Development: KUDOS Design Collaboratory