We worked with fashion designer Kathrine Zeren, on a brand refresh that included an update to the brand identity and packaging system for her menswear line. With an overall goal of elevating her customers’ experience with products, we honed in on all the details—from a first glance to opening newly purchased items. We drew inspiration from her love of 1920s bohemian fashion, texture and color palettes as well as the subtle playfulness in early and mid-century modern stationery. The result was a design aesthetic full of juxtapositions—classic and modern, smooth and textured, symmetry and asymmetry.