With increasing demand leading to high volume sales Gray Gardens needed a solution to make packing their amazing product quicker and easier while maintaining, if not increasing, the quality of materials. We incorporated beautiful new bags and designed labels that integrated with them seamlessly for their custom collaborations with retailers such as Saint Cloud and Define Foods.
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We also collaborated on a limited edition holiday granola gift set inspired by the tastes of the holidays and seasons spent with family and friends. In this edition, each eco-friendly canvas lunch sack (hand-dyed with with the coloring from avocado seeds by Gray Gardens), included a pound of their holiday spice granola blend.
Limited Edition Credits:
Creative Direction: Alicia Gray & Carissa Hempton / Product: Alicia Gray / Design: Carissa Hempton / Copywriting: Paul Hempton